Privacy policy
Walk Easy Shoes (walkeasyshoes.com), operated by Forward Scholars LLC Effective date: October 23, 2026 Last updated: October 23, 2026
1. About this policy
This Privacy Policy explains how Forward Scholars LLC, a Wisconsin limited liability company doing business as Walk Easy Shoes ("we", "us", "our"), collects, uses, shares and protects personal information when you visit walkeasyshoes.com (the "Site"), buy from us, contact us or otherwise interact with us (together, the "Services"). "You" means any person who uses the Services.
Our Services are intended for customers in the United States. Please read this policy carefully. If you do not agree with it, please do not use the Services.
This policy should be read together with our Cookie Policy, Your Privacy Choices page and Terms of Service.
2. Information we collect
Information you give us
- Contact and account details: your name, email address, phone number, and billing and shipping addresses
- Order information: the products you buy, order history, and payment confirmation details (see "Payments" below)
- Customer service messages: anything you send us by email, contact form or chat
- Reviews and other content you choose to post
- Marketing preferences, such as when you sign up for our email list
- Optional fit details, such as your shoe size and width, if you share them to get sizing help
Information collected automatically
When you use the Site, we and our service providers collect information through cookies, pixels, log files and similar technologies, including:
- Your IP address, device type, browser and operating system
- Pages and products you view, items you add to your cart, and links you click
- The website or ad that referred you to us
- Approximate location based on your IP address
See our Cookie Policy for details and for how to manage cookies.
Information from other sources
We receive information from our service providers and partners, such as Shopify (our e-commerce platform), payment processors, shipping carriers, and analytics and advertising partners. We treat information from these sources according to this policy.
Payments
Payments are processed by Shopify Payments or other payment providers. We do not store your full credit or debit card number on our systems. We receive limited information such as the last four digits of your card, card type, and payment status.
3. How we use your information
We use personal information to:
- Provide the Services: process and ship orders, send order confirmations and shipping updates, handle returns, refunds and exchanges, and manage your account
- Communicate with you: answer questions, provide customer support and send service messages
- Market our products: send promotional emails or texts (where you have agreed or the law permits), and show ads for our products on other sites and platforms
- Improve the Site and products: understand how people use the Site, test features and improve our offering
- Prevent fraud and keep things secure: detect and respond to suspicious or unlawful activity
- Meet legal obligations: comply with tax, accounting and other laws, resolve disputes and enforce our Terms of Service
4. How we share information
We do not sell your personal information for money. However, some of our advertising and analytics cookies may count as a "sale" or "sharing" under certain state laws (see Section 8). We may share personal information with:
- Service providers that help us run our business, such as Shopify, payment processors, shipping and fulfillment partners, email and text messaging providers, customer support tools, and IT and analytics providers. They may only use the information to perform services for us.
- Advertising and analytics partners, such as Google and Meta, through cookies and similar tools, as described in our Cookie Policy.
- Legal and safety recipients, such as courts, law enforcement or regulators, when required by law or to protect our rights, customers or others.
- Business transfer parties, if we are involved in a merger, acquisition, financing or sale of assets. In that case, we will require the new owner to honor this policy.
- Others with your consent or at your direction.
Categories of personal information shared in the past 12 months
- Identifiers (name, email, address, phone, IP address) with service providers and advertising partners
- Commercial information (purchases and shopping activity) with service providers and advertising partners
- Internet or network activity (browsing activity and device data) with analytics and advertising partners
- Payment details with payment processors only
We do not collect sensitive personal information as defined by U.S. state privacy laws, and we do not use it to infer characteristics about you.
5. Cookies and tracking
We use cookies and similar technologies to run the Site, remember your cart, measure performance and advertise. You can manage your choices through our cookie banner, the "Your Privacy Choices" link in our footer, or your browser settings. Blocking some cookies may affect how the Site works. Please see our Cookie Policy for details.
We honor Global Privacy Control signals where required by law. We do not currently respond to "Do Not Track" signals because there is no common standard for them.
6. Marketing messages
You can unsubscribe from marketing emails at any time by clicking "unsubscribe" in any email or by contacting us. If you receive marketing texts from us, reply STOP to opt out. We may still send you non-promotional messages about your orders and account.
7. Data retention and security
We keep personal information only as long as needed for the purposes in this policy, for example to maintain your account, handle returns and warranty questions, and meet tax, accounting and legal requirements. We then delete or de-identify it.
We use reasonable administrative, technical and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you have an account, please keep your password confidential.
8. Your privacy rights and choices
Depending on your state of residence (for example California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and others with comprehensive privacy laws), you may have the right to:
- Know and access the personal information we hold about you
- Correct inaccurate information
- Delete your personal information, subject to legal exceptions
- Receive a copy of your information in a portable format
- Opt out of the sale or sharing of personal information, targeted advertising and certain profiling
- Appeal a decision if we deny your request
- Not be discriminated against for exercising your rights. We will not deny you goods or services, charge you different prices, or give you a different level of service because you used your rights.
How to make a request. Email us at hello@walkeasyshoes.com with the subject "Privacy Request", or write to us at the address below. To opt out of sale, sharing or targeted advertising, use the "Your Privacy Choices" link in our footer, turn on a Global Privacy Control signal, or email us.
We need to verify your identity before we act on a request, and may ask you to confirm details linked to your account or a past order. You may use an authorized agent to make a request for you; we may ask for proof of their authority. We will confirm receipt within 10 business days and respond within 45 days, and let you know if we need more time. If we deny a request, you can appeal by replying with the subject "Privacy Appeal", and we will respond in writing within the time required by law.
California "Shine the Light." California residents may ask once a year for information about personal information shared with third parties for their direct marketing purposes. We do not share personal information for third-party direct marketing.
9. Children's privacy
The Services are not directed to children under 13, and we do not knowingly collect personal information from them. We do not knowingly sell or share personal information of consumers under 16. If you believe a child has given us personal information, please contact us and we will delete it.
10. Third-party links and public content
The Site may link to other websites, apps or social media platforms. We do not control them and are not responsible for their privacy practices. Please read their policies. If you post a review or other content in a public area of the Site, others may see and use it. Please do not post information you want to keep private.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the new version on this page and change the "Last updated" date. If we make material changes, we will take any additional steps required by law, such as notifying you.
12. Contact us
If you have questions about this policy or want to use your rights, contact us:
Forward Scholars LLC (doing business as Walk Easy Shoes) Email: hello@walkeasyshoes.com Address: 2763 N 86th St, Milwaukee, WI 53222, United States Phone: +1 747 346 0035 Support hours: Monday–Friday, 9:00 AM–5:00 PM ET