Cookie Policy

Walk Easy Shoes (walkeasyshoes.com), operated by Forward Scholars LLC Last updated: October 23, 2026

This Cookie Policy explains how Walk Easy Shoes, operated by Forward Scholars LLC, a Wisconsin limited liability company ("we", "us", "our") uses cookies and similar technologies when you visit or shop at walkeasyshoes.com (the "Site"). It should be read together with our Privacy Policy and Terms of Service.

1. What are cookies?

Cookies are small text files that a website places on your computer, phone or tablet when you visit. They help a site work properly, remember your preferences, keep items in your cart, and understand how the site is being used. Similar technologies include pixels, tags, local storage and software development kits (SDKs). In this policy we refer to all of these as "cookies".

Cookies may be:

  • Session cookies, which expire when you close your browser.
  • Persistent cookies, which stay on your device for a set period or until you delete them.
  • First-party cookies, set by Walk Easy Shoes.
  • Third-party cookies, set by our service providers, such as analytics and advertising partners.

2. How we use cookies

We use cookies to:

  • Make the Site and checkout function securely and reliably
  • Remember your cart, language, currency and country or region
  • Recognize you when you log in to your account
  • Understand how visitors use the Site so we can improve it
  • Measure the performance of our marketing campaigns
  • Show you relevant ads for our footwear on other websites and platforms

3. Types of cookies we use

Strictly necessary cookies

These are required for the Site to work and cannot be switched off in our systems. They support functions such as the shopping cart, checkout, account login, fraud prevention, security and saving your cookie choices. Without them, the Site cannot operate properly.

Examples: cart and checkout cookies, session and security cookies, cookie consent preference cookies, localization (country/currency) cookies.

Preference (functional) cookies

These remember choices you make, such as your region or language, so we can give you a more personalized experience.

Analytics and performance cookies

These help us count visits and traffic sources and see which pages are most and least popular. All information is aggregated, and we use it to improve how the Site works and to fix problems.

Examples: Shopify analytics cookies, Google Analytics.

Marketing and advertising cookies

These may be set by us or by advertising partners. They are used to build a profile of your interests, deliver relevant ads, limit how often you see an ad, and measure the effectiveness of campaigns. They may track your browsing across different websites.

Examples: Google Ads and Google Merchant Center conversion tracking, Meta (Facebook/Instagram) Pixel, TikTok Pixel, Pinterest Tag.

4. Cookies on our Shopify-powered store

Our store is hosted on Shopify, which sets cookies that are needed for the store to function. Common examples include:

Cookie Purpose Typical duration
cart, cart_ts, cart_sig Keep track of the items in your cart Up to 2 weeks
secure_customer_sig, customer_auth_provider Keep you logged in to your customer account Up to 2 years or session
localization, cart_currency Remember your country/region and currency Up to 2 weeks to 1 year
_tracking_consent Stores your cookie consent choices Up to 1 year
_shopify_y, _shopify_s, _shopify_sa_p, _shopify_sa_t Shopify analytics on visits and sessions 30 minutes to 1 year
_orig_referrer, _landing_page Track where visitors came from Up to 2 weeks
keep_alive Detects returning visitors for the store Short-term

Names and durations may change as Shopify updates its platform. For more information, see Shopify's own documentation on cookies.

5. Third-party cookies

Some cookies are placed by third parties that provide services to us, for example analytics providers, advertising platforms and payment providers. These companies may collect information about your online activity over time and across different sites. We do not control third-party cookies, and their use is governed by the privacy policies of those companies:

6. Your choices and how to manage cookies

Cookie banner. When you first visit the Site, you may be shown a cookie banner where you can accept, decline or customize non-essential cookies. You can change your choices at any time using the "Your Privacy Choices" or "Cookie Settings" link in the footer of the Site.

Browser settings. Most browsers let you block or delete cookies. Instructions vary by browser:

If you block strictly necessary cookies, parts of the Site, such as the cart and checkout, may not work.

Opt-out tools.

Global Privacy Control and Do Not Track. We honor the Global Privacy Control (GPC) signal where required by applicable law, treating it as a request to opt out of the sale or sharing of personal information for that browser or device. Our Site does not currently respond to "Do Not Track" browser signals, because there is no common standard for them.

Your U.S. state privacy rights

Some of the cookies described above, particularly advertising and analytics cookies, may involve the "sale" or "sharing" (for cross-context behavioral advertising or targeted advertising) of personal information under laws such as the California Consumer Privacy Act (CCPA/CPRA) and similar laws in other U.S. states. If you live in a state with these laws, you may have the right to opt out of such sale, sharing or targeted advertising. You can do so by:

  • Using the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link in the footer of the Site
  • Turning on a Global Privacy Control signal in your browser
  • Emailing us at hello@walkeasyshoes.com

We do not knowingly collect personal information from children under 13 through cookies or otherwise.

7. Personal information

Cookies may collect information such as your IP address, device and browser type, pages viewed, and referring website. How we handle personal information collected through cookies is described in our Privacy Policy at https://walkeasyshoes.com/policies/privacy-policy.

8. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, law or our practices. The "Last updated" date at the top shows when it was last revised. We encourage you to review this page periodically.

9. Contact us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Forward Scholars LLC (doing business as Walk Easy Shoes) Email: hello@walkeasyshoes.com Address: 2763 N 86th St, Milwaukee, WI 53222, United States Phone: +1 747 346 0035 Support hours: Monday–Friday, 9:00 AM–5:00 PM ET